#Wordmark vs lettermark how to

Your logo should make the best possible first impression on your target customer. Understanding the 5 Different Types of Logos Wordmark Logos Lettermark Logos Brandmark Logos Combination Mark Logos Emblem Logos Conclusion Primary. Since branding is usually an early part of the business development process, it can be tempting to cut corners and try to save up for other purchases-but when it comes to investing in your company, a professional logo is worth the money. Researching the brand’s personality, finding the right typefaces, and making custom adjustments to the font are all a necessary part of creating something that resonates with your target audience. Is one type of logo less expensive than others?Īlthough wordmarks and lettermarks may look simpler than their more visual counterparts, it’s not uncommon for them to take just as much time. Because the focus is on typography, a brand's font choice is crucial for both lettermark and wordmark logos.

The design uses a simple sans serif font and timeless colors, creating strong brand recognition. It hits all five points of a good logo design. Some designers aren’t illustrators, so being clear upfront about the needs and style for your mark are important. Google's logo is a great example of a memorable wordmark. It’s also important to find an expert who specializes in the kind of logo you want. At minimum, understanding the difference between a wordmark and an icon (whether that’s a pictorial mark, abstract mark, or mascot) can help reduce any guesswork for your designer. If you’re working with a designer to create a logo for your brand, knowing the 7 styles above will definitely help communicate what you want.

#Wordmark vs lettermark how to

How to tell a designer what kind of logo you want